Whether you’re hoping to buy, sell or let a property in Gibraltar, then you need to start thinking about the trend that’s taken the property world by storm: home staging.

To explain, home staging is the practice of decorating and preparing your property in a way that makes it more attractive to prospective buyers or renters. It goes beyond the essential deep clean and simple clutter-busting ‘tidy-up’ and uses interior design principles to make your home more attractive, welcoming and ultimately, more saleable.

A good first impression

Making a good first impression is especially important in the digital age too. With online property portals becoming the starting point for most property searches, vendors and letters may not even have the chance for someone to physically view the property. The images used on these sites need to reflect a positive image of the property.

Style can add value

Megan Danino, Sales Director at Phoenix Real Estate is an advocate for home staging, “I have seen for myself how simple design principles can encourage potential buyers or renters to make an offer and sign on the dotted line”. For the less design-savvy amongst us, Megan has a word or two of advice too, “The best thing about property staging that you don’t even need a professional eye either! A few bursts of colour here and there in the form of paintings or cushions, flowers and even setting the table, makes all the difference.”

Good advice is important

The thing to remember when approaching any home staging project is to keep things simple and to put yourself in the shoes of a potential buyer or tenant, only then can you judge your property more objectively. It is also advised that read up and follow some tips. Megan says, “Making sure your property looks good is important, but we realise that our clients are very busy! To make things easier for them, we actually have a section on our website called “vendor tips” which gives some inside information about the do’s and don’ts when staging your property”.

Choose the right agency

As well as making sure your property is looking its best, choosing the right property agency is important. With Gibraltar being a small community, news about new property listings and potential buyers travels very fast. This means that choosing a team that’s networked into the local community and has a personal touch is key. Megan says, “I think we are above all about service. We pride ourselves on our reputation and we do well with client referrals as a result of this. For us it’s not about just selling a property. We delve deeper and try to understand the particular clients situation to make sure that their needs are met. We build lasting relationships and ensure that our clients have a happy experience with us.”


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